MARRA
Solo Alone, Thrive Together
Industry:
Travel
Role:
Logo Design, Brand Strategy, Brand Guidelines, Mobilee App Design, Campaign Design
Marra is a daily mood-based online platform for female identifying and non-binary sol travelers to meet with like minded travelers spontaneously and immerse themselves in the local activities of a city.
Solo travelers often have a limited amount of time in a particular city or destination, making it difficult to form meaningful connections in organic ways. Existing social media platforms are designed to enable communication over a long period of time before the participants meet in-person to help build a sense of security in their relationship. Other online platforms that follow the structure of dating apps help mitigate somewhat immediate connections but are still based on personality- based matching and activities one wants to do together.
Marra helps facilitate spontaneous connections between solo travelers through common activities. These engagements will helps add to the richness and diversity of one’s travel experience. What sets this platform apart is its ability to provide users with curated options based on their selected preferences. The platform can suggest activities that are tailored to the users’ interests and preferences, saving time and expediting the process of finding suitable activities. This feature makes the platform more user-friendly and helps solo travelers make the most out of their trips by providing them with personalized and relevant suggestions.
Marra is designed to help solo travelers connect with each other based on their preferred activities or “MOOD” for that particular day. It operates by resetting the mood of its users every day to ensure that the connections made are quick and intentional. Essentially, the platform serves as a meeting place for solo travelers who share similar interests and are looking for companionship and shared experiences. Marra is designed to help solo travelers connect with each other based on their preferred activities or “MOOD” for that particular day. It operates by resetting the mood of its users every day to ensure that the connections made are quick and intentional. Essentially, the platform serves as a meeting place for solo travelers who share similar interests and are looking for companionship and shared experiences. During the registration process, users will also be encouraged to create a Bucketlist of activities they would like to do in the city they are visiting. This not only helps users discover activities and places through each other and also helps Marra provide personalised recommendations to them.
Marra’s Explore page is designed to provide users with the most relevant information about potential matches based on their preferences and interests. To ensure that the connections are fast and intentional, the number of profiles shown to users each day will be limited. This will prevent users from feeling overwhelmed by an excessive number of options and allow them to focus on finding the best matches for their preferences and interests. Users can then send video or audio messages to initiate a connection. This adds another layer of verification and safety to the process before meeting in person.
Marra’s logo mark depicts the idea of connection between solo travelers and their individual journeys. The logo mark has pointed and curved ends, conveying the idea of rigidity in the mood one sets for oneself along with being fluid and open about the unexpected experiences that come along the way. This idea of visual contrast finds its way into typography too. Acumin Variable being a sans serif typeface caters to the boldness and modernity of the messaging in the brand value and P22 Mackinac brings the feeling of authenticity and approachability and through its serif curves.
The campaign design ‘Solo Together’ aims to showcase how solo travelers can form connections and enrich their experiences through shared activities and moments. The tension between the words Solo and Together creates an intriguing contrast. The campaign highlights the joy of creating shared memories and experiences with other solo travelers.
