DESIGNED NARRATIVES
Preserving Stories For A Lifetime
Industry:
Art/Handicraft
Role:
Logo Design, Brand Guidelines, Stationery Design
Designed narratives specializes in creating bespoke paper folding book art that reflects the individual preferences and interests of its customers. Whether it's a special occasion, a unique gift for a loved one, or a personalized decor piece, the artist and owner works closely with clients to understand their vision.
The branding process for the small business specializing in book folding and art was aimed to encapsulate the essence of their craft while positioning them for future growth and expansion.
The logo design was crafted to reflect the intricate nature of book art and folding. The use of lines stacked together, coupled with rounding details, creates a visual representation of paper manipulation to form shapes and create stories, evoking the artistry and precision involved in the book folding process.
Furthermore, the design language established by the logo serves as a foundation for the broader visual identity system that can be easily expanded and applied by their in-house design team.
By utilizing a similar display typeface and extending the visual motifs present in the logo, such as the stacked lines and rounded details, a cohesive identity is established across all touchpoints.
Additionally, the stacked line motif can be extrapolated to create patterns that can be utilized across various applications, such as packaging, stationery, and digital interfaces, further reinforcing brand recognition. This can also be seamlessly integrated into photography, serving as a backdrop or overlay to enhance visual storytelling and create a distinctive brand aesthetic.
The color combination conveys the feeling of modern nostalgia, closely connected with the idea of a contemporary and fun way to preserve stories.
